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Research and Evidence
This section lists some of the main sources of information and research that support our style guidelines and approach to content design.
Content strategy
- Clout: the Art and Science of Influential Web Content, Coleen Jones
- Content Strategy for Mobile, Karen McGrane
- Letting Go of the Words, Janice Redish
- Content Everywhere, Sara Wachter-Boettcher
- Mobile First, Luke Wroblewski
User experience
Whenever possible, we conduct our own user experience research.
- Don’t Make Me Think Steve Krug
- Nielsen Norman Group research Jakob Nielsen
- Card Sorting, Donna Spencer
- OptimalWorkshop Usability Testing Tools
- Smashing Magazine
- Usability.gov
- Gov.uk Digital Services Manual