2019 SummerBUS 306 Section 90, 4 units

Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, use of marketing tools, strategic market planning and program development, organization and management of marketing and distribution value chain, product management, ethical and legal aspects of marketing along with corporate social responsibility, and applications of Internet marketing are studied. (Offered classroom-based, hybrid or online.)[Prereq: (MATH 115 or MATH 130) with a C- or better and (Junior or Senior Standing)]