Murray Millson

Director MBA, Professor

Marketing ~ innovation

Dr. Millson is currently Professor of Marketing at California State University, Monterey Bay. His most recent previous position was the Marketing Program Director in the MBA Program and Professor in the Graduate School of Management and Technology at the University of Maryland, University College (UMUC).

Dr. Millson earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University (New York State, USA) and an MBA and a Ph.D. from Syracuse University (New York State, USA). His research has been published in the Journal of Product Innovation Management, RR&D Management journal, Industrial Marketing Management, International Journal of Innovation Management, Technovation, Research-Technology Management, Journal of Distance Education, Journal of Social Behavior and Personality ,and International Journal of Healthcare Technology and Management. He also has co-authored The Strategy of Managing Innovation and Technology, a chapter in Managing New Technology Development, and Practical analytical Techniques for Business and Marketing.

Dr. Millson has taught marketing and management courses at Syracuse, Santa Clara, San Jose State, and Golden Gate Universities, the Helsinki School of Economics and Business Administration, Helsinki, Finland, Bond University (Gold Coast, Australia), and The University of Western Australia (Perth, Australia).

His business career includes twenty years with the General Electric Company in various engineering and management assignments. He is a registered Professional Engineer in Quality Engineering in the State of California, USA. He loves to perform academic research related to innovation and marketing, to teach what he researches, and to travel while he’s researching.

Courses include:

BUS 322

BUS 421

BUS 626

Research:

Millson, M. (2015). Intention: Customer Perceived Market Orientation and Perceived Environmental Sustainability Information. International Journal of Technology Marketing, 10.

McGill, P., & Millson, M. (2015). Using Technology to Improve Undergraduate Sentence-Level Writing Skills. International Journal of Learning Technology, 10.

Millson, M., & Kim, J. (2015). A Moderation Study of Organizational Integration and NPD Process Proficiency in the U.S. and Korean Heavy Construction Equipment Industries. International Journal of Innovation Management.

Millson, M. (2014). Exploring the Nonlinear Impact of Organizational Integration on New Product Market Success. Journal of Product Innovation Management.

Millson, M. (2014). An Empirical Examination of Product Quality Dimensions: Implications for Marketing and RR&D Management. International Journal of Technology Intelligence and Planning, 10.

Millson, M. (2013). An Investigation of the Moderating Influence of NPD Speed on the Organizational Integration-New Product Market Success and NPD Process Proficiency-New Product Market Success Relationships. International Journal of Entrepreneurship and Innovation Management.

Millson, M. (2013). Examining the Simultaneous Impact of Market Newness and Product Innovativeness on the Organizational Integration-New Product Market Success Relationship: A Moderation Study. International Journal of Technology Intelligence and Planning.

Millson, M. (2013). Exploring the Moderating Influence of Product Innovativeness on the Organizational Integration-New Product Success Relationship. European Journal of Innovation Management.

Millson, M. (2013). Refining the NPD/Innovation Path to Product Market Success with Partial Least Squares Path Analysis. International Journal of Innovation Management.

Millson, M. (2012). An Empirical Exploration of the New Product Process Proficiency–New Product Success Relationship. International Journal of Business and Information.

Millson, M. (2012). An Examination of the Moderating Influence of NPD Resources and Product Innovativeness on the NPD/Innovation Process Stage Proficiency-New Product Market Success Relationship. International Journal of Technology Intelligence and Planning.

Millson, M. (2012). How Does Environmental Information Impact Product Purchase Intention?. International Journal of Technology Marketing.

Millson, M., Wilemon, D., & Kim, J. (2011). Exploring the NPD Strategy Development Proficiency-New Product Market Success Relationship: A Study of Mediation and Moderation. International Journal of Technology Intelligence and Planning.