2019 SpringBUS 422 Section 01, 4 units

Developing selling and communications skills is critical for business professionals. The course explores how to build and maintain mutually beneficial relationships among various organizational forms, customers, investors and stakeholders. This is a hands-on course that includes role-playing, presentations and guest speakers. The course addresses how to improve sales force effectiveness using analytic tools, and issues in recruiting, training, motivating, compensating and retaining salespeople. [(Prereq: BUS 204 and BUS 306) and (Junior or Senior Standing)]