Heiko Wieland

Dr. Heiko Wieland is a prolific researcher in the area of socio-technical innovation processes, market formation, professional selling, and value creation. He has published scholarly work in the Journal of Marketing, the Journal of the Academy of Marketing Science, Industrial Marketing Management, and other top-ranked journals. Prior to his academic career, Dr. Wieland held various managerial positions in sales and marketing in the technology industry.

Courses include:

BUS 306

BUS 322

Selected Research:

Wieland, H., Kosekela-Huotari, K., Vargo, S. (2015). Extending Actor Particpation in Value Creation: An Institutional View. Journal of Strategic Marketing.

Vargo, S., Wieland, H., & Akaka, M. (2015). Innovation through institutionalization: A service ecosystems perspective. Industrial Marketing Management.

Wieland, H., Polese, F., Vargo, S., & Lusch, R. (2012). Toward a Service (Eco)Systems Perspective on Value Creation. International Journal of Service Science, Management, Engineering, and Technology.