Skip to content
California State University Monterey Bay
  • About
  • Apply
  • Cost & aid
  • Academics
  • Campus life
  • Alumni
  • Everything else

Class Schedule

2019 SpringBUS 306 Section 82, 4 units

Fundamentals of Marketing

Days, times, and locations

Enrollment

Open seats
0
Total enrolled
35
Maximum enrollment
35

How to register

Use this number to register for the course in OASIS:

22696

Instructor

Note: Course has prerequisite(s).; Hybrid Course meets face-to-face and online.

Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, use of marketing tools, strategic market planning and program development, organization and management of marketing and distribution value chain, product management, ethical and legal aspects of marketing along with corporate social responsibility, and applications of Internet marketing are studied. (Offered classroom-based, hybrid or online.)[(Prereq: MATH 115 or MATH 130) and (Junior or Senior Standing)]

University requirements

This course does not fulfill any general university requirements.

Buy books

Purchase books for this course from the CSUMB bookstore