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Class Schedule

2019 SpringBUS 425 Section 80, 4 units

Global Marketing

Days, times, and locations

Enrollment

Open seats
-2
Total enrolled
32
Maximum enrollment
30

How to register

Use this number to register for the course in OASIS:

22433

Instructor

Note: Course has prerequisite(s).; Hybrid Course meets face-to-face and online.

Examines the global marketing environment, the differences and similarities in societies and cultures with regard to the legal and ethical implications of marketing strategies, developing global readiness, and global marketing strategies. Each student engages in a specific country's market analysis, developing marketing strategies and marketing of a specific product or service. (Offered classroom-based, hybrid, or online courses.)[Prereq: BUS 306 and (Junior or Senior Standing)]

University requirements

This course does not fulfill any general university requirements.

Buy books

Purchase books for this course from the CSUMB bookstore