Jenny Lin

Courses include:

BUS 322

BUS 306

Research interests:

My main research interests are consumer behavior, consumer psychology, decision-making and information processing. I focus on studying individual differences in sensory (olfaction, haptic, visual) processing mechanisms, consumer decision making and consumer well-being outcomes. a multi-method method research approach is taken to explore these topics, with a combination of behavioral experiments and physiological methods, such as EEG and eye-tracking, supplementing with qualitative and survey methods.

In addition to sensory marketing, my other research interest involves understanding consumer's cognitive and emotional processing of online advertising and associated online behaviors. This includes the processing of sensory related information in online advertisements through sensory imagery. I also focus on understanding vulnerable consumer groups, such as individuals with sensory impairments and children, and their online behaviors. My work has been published in Journal of Advertising, European Journal of Marketing, Journal of Consumer Affairs and others. My research has implications for marketers, retailers, advertisers and public policy makers.

As an educator I have also connected my passion for teaching with research and have conducted pedagogical research on sales management and retail-service education. My work in this area have been published in Journal for Advancement in Marketing Education and other related conferences.