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Class Schedule

2019 SpringBUS 421 Section 01, 4 units

Marketing Research

Days, times, and locations

Enrollment

Open seats
2
Total enrolled
28
Maximum enrollment
30

How to register

Use this number to register for the course in OASIS:

21961

Instructor

Note: Course has prerequisite(s).

A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context. (Offered classroom-based, hybrid or online.)  [(Prereq: BUS 204 and BUS 306) and (Junior or Senior Standing)]

University requirements

This course does not fulfill any general university requirements.

Buy books

Purchase books for this course from the CSUMB bookstore