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Class Schedule

2019 SpringBUS 323 Section 01, 4 units

Service Marketing

Days, times, and locations

Enrollment

Open seats
0
Total enrolled
30
Maximum enrollment
30

How to register

Use this number to register for the course in OASIS:

21958

Instructor

Note: Course has prerequisite(s).

Focuses on marketing as applied to service businesses. Topics include marketing a service vs. a manufactured product; marketing (planning, pricing, research, segmentation); customer loyalty; distribution channels; & advertising. Students identify a service industry, develop a marketing plan including situational & SWOT analyses, & action plans with success measures from a legal & ethical perspective. (Offered classroom-based, hybrid or online.)[Prereq: BUS 306 and (Junior or Senior Standing)]

University requirements

This course does not fulfill any general university requirements.

Buy books

Purchase books for this course from the CSUMB bookstore