Angeline Nariswari

Marketing: Value co-creation, consumer culture, customer voting

Angeline Nariswari is currently Assistant Professor of Marketing and Social Entrepreneurship at California State University Monterey Bay. Her research aims to develop a deeper understanding of market creation by investigating the collaborative value creation processes that take place between firms, customers, and related stakeholders. Her most current research project utilizes service-dominant logic to explain and investigate the travel of market practices across distinct cultural contexts. She also conducts research in the area of customer voting.

Courses include:

BUS 323, BUS 421, BUS 306, BUS 430

Selected Publication:

Nariswari, Angeline GA, and Qimei Chen. "Siding with the underdog: is your customer voting effort a sweet deal for your competitors?." Marketing Letters 27, no. 4 (2016): 701-13.

Nariswari, Angeline and Stephen L. Vargo. "From B2C to B2B to A2A: A translation perspective on theory development." in Kundenintegration und Leistungslehre, pp. 113-133. Springer Fachmedien Weisbaden, 2015.