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2019 FallBUS 425 Section 80, 4 units
Global Marketing
Days, times, and locations
- Wednesday 12:00pm to 1:50pm
Joel and Dena Gambord Business and Information Technology Building - Room 109
Enrollment
- Open seats
- 2
- Total enrolled
- 28
- Maximum enrollment
- 30
How to register
To register, you need permission from the department. Learn more about permission codes.
Use this number to register for the course in OASIS:
42509
Instructor
Note: Hybrid Course meets face-to-face and online.
Examines the global marketing environment, the differences and similarities in societies and cultures with regard to the legal and ethical implications of marketing strategies, developing global readiness, and global marketing strategies. Each student engages in a specific country's market analysis, developing marketing strategies and marketing of a specific product or service. [Prereq: (BUS 306 with a C- or better) and (Junior or Senior Standing)]
University requirements
This course does not fulfill any general university requirements.
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Purchase books for this course from the CSUMB bookstore