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2019 FallBUS 421 Section 01, 4 units
Marketing Research
Days, times, and locations
- Tuesday, Thursday 4:00pm to 5:50pm
Joel and Dena Gambord Business and Information Technology Building - Room 109
Enrollment
- Open seats
- 17
- Total enrolled
- 13
- Maximum enrollment
- 30
How to register
To register, you need permission from the department. Learn more about permission codes.
Use this number to register for the course in OASIS:
42000
Instructor
Note: Course has prerequisite(s).
A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context. [(Prereq: ((BUS 204 or STAT 100) and (BUS 306) with a C- or better) and (Junior or Senior Standing)]
University requirements
This course does not fulfill any general university requirements.
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Purchase books for this course from the CSUMB bookstore