The university provides all departments an amazing tool to use to extend their brand and engage their audience. Below are many ways to improve your communications strategies and improve customer service.
Content design: Planning, writing and managing content
Content Design Principles
An introduction on how to communicate on the web
User needs & content criteria
How to deliver content people actually want, not just publish pages nobody looks at.
Accessible content
The university has a legal obligation to make sure people can access all the content we produce. This includes people with visual, hearing, cognitive or motor impairments, and those with learning difficulties.
Content types
When and how to use the content blocks available on CSUMB.EDU
Writing for csumb.edu
How to write for our users - whether they are 16-year-old future students, emerita faculty, or something in between.
Links
Best practices for creating links and our external link guidelines.
Images
Use images to add context and tell a story.
URLS and marketing redirects
How URLs are created on csumb.edu and how to request a short URL for marketing purposes.
Brand & style guide
Rules and guidelines to make sure the university presents itself consistently and clearly.
Get help
How to get additional training or ask questions from Web Services.
This guide was inspired, modeled and adapted from the Digital Service Manual published by gov.uk.