2019 SpringBUS 322 Section 01, 4 units

Integrated Marketing Com are explored by creating a new product. Develops marketing communication plans that include traditional methods such as advertising, sales promotion, public relations, direct marketing, and product placements as well as current social media platforms such as Facebook, Twitter, blogs, mobile marketing, location marketing, etc. Examines marketing communications over the product life cycle. (In-class, hybrid, or online format). [Prereq: BUS 306 and (Junior or Senior Standing)]