BUS 468: Business Analytics

Course description

Business Analytics (BA) refers to the use of technologies to collect & analyze complex info about an organization for data-driven decision making. BA helps in strategic & operational decision making by improving performance, optimizing customer relations, & monitoring business activity. Course provides an understanding of the BA capabilities using SAS for data visualization, decision support, text analytics, ethics, & other topics. (In-class, hybrid, or online format). [(Prereq or Coreq: BUS 308 with a C- or better) and (Junior or Senior Standing)]

Units:4