BUS 425: Global Marketing

Course description

Examines the global marketing environment, the differences and similarities in societies and cultures with regard to the legal and ethical implications of marketing strategies, developing global readiness, and global marketing strategies. Each student engages in a specific country's market analysis, developing marketing strategies and marketing of a specific product or service. [Prereq: (BUS 306 with a C- or better) and (Junior or Senior Standing)]

Units:4