BUS 421: Marketing Research

Course description

A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context. [(Prereq: ((BUS 204 or STAT 100) and (BUS 306) with a C- or better) and (Junior or Senior Standing)]

Units:4